As consumers, we live in a society of competing brands that offer us so many enticing choices through their impactful branding and marketing. We have an abundance of options – how do we choose? Savvy businesses know exactly how to target us by understanding our needs and packaging and marketing their product accordingly. And most of the time, we fall for it! As professionals, we are no different…
In today’s competitive job market, there is no such thing as just having one general resume. One of the most common requests I get from both established professionals and college students, is “Can you look at my resume and offer feedback?” Before doing so, I inform them that I need to know the purpose and goal of their resume before offering any feedback. In order to stand out and…